Fitness DX

The sports and healthcare sector is made up of a number of different levels and covers a wide range of potential audience sectors such as professional sports, corporate wellbeing, and community fitness centres.

As such we needed to develop an identity and brand language that was flexible enough to be adapted to suit both vertical and horizontal markets, whilst also being highly cohesive and fully integrated with the central reporting function and, clearly identifiable as a single core brand.

FitnessDX core product, the analytics report, was rebuilt from the ground up. All data visualisations were reviewed and re-designed to improve accessibility and readability – with legibility of central importance.

The report was brought in-line with the new visual identity and then reprogrammed as a digital first platform.